Maria here… Hope you having a great Memorial Day weekend! I wanted to get this post out before heading out to a cookout.
One of the best lessons I learned about marketing came from my friend Luther. Luther is what I consider a marketing legend. He use to own a very successful marketing company in Virginia before selling it. Here’s the company he sold it to, visit the SEO Richmond VA Youtube page / video. Anyway, he taught me how to attract new customers by using a new form of marketing named inbound marketing. What the hell is that? Below is what taught me in a nutshell. Check it out and let me know what you think.
Luther told me that there’s a revolution going on in today’s business online. The internet has leveled the playing field. No longer can you spend your way to customers, now you have to attract them. And that’s where inbound marketing comes into play. He told me that the internet has really become the greatest shopping equalizer. Consumers can now buy, sell and interact with brands online.
As a savvy marketer you have to know that inbound marketing is all about adding value and customer loyalty. This attracts a customer that are more qualified and more motivated to buy your products and services. Today the internet is a two-way social media communication medium. Consumers can do research, read reviews, ask questions, shop locally, nationally or internationally with a click of a mouse.
So let’s look at some stats; 70%-80% of the U.S. population uses the internet and out of that, 92% use search engines to find information. What are the differences between inbound marketing and outbound marketing?
Inbound marketing attracts and is why it’s considered to be a magnet. It also educates, entertains and therefore designed to earn your trust. Outbound marketing on the other hand pushes or forces a consumer to buy; it pushes products or services. It’s more of a sledgehammer approach to marketing.
I learned that inbound marketing produces engaging relevant content thats attractive your target audience. It’s all about remarkable content creation, a great search engine optimization system and savvy social media distribution. By the way, one of the top search engine marketing company’s is located in Virginia and is owned by Mr. Pritchett. Check out his SEO Richmond Google Plus page for more details and how to contact him.
Great Relevant Content + SEO + Social Media = Inbound Marketing
So what are the true benefits? When done correctly, it will allow you to turn visitors into customers by using ‘Call to Actions’, landing pages and lead nurturing processes. You’ll have the ability to measure and analyze what’s going on within your sales funnel. This will allow you to build strong relationships with your customers because you have earned their trust, built credibility; making you a trust adviser and them loyal fans.
The days of chasing customers is over and all of this comes with granular measurable results for you to analyze what’s going on, take strategic actions to change courses and develop new models.
If you don’t know where to get started check out this Richmond SEO company Twitter for more details.
Check out Mr. Pritchett’s video below.